Case Study: Increasing Revenue for ACE Rent A Car

Client Overview

Headquartered in Indianapolis, ACE Rent A Car operates in more than 350 locations worldwide, supplying 100,000 cars and serving 400,000 customers a year. Since 1966, ACE has committed to making car rental as independent as the travelers it serves.

The Challenge

ACE’s original call center operated during traditional work hours, 9 am to 5 pm. While the company receives approximately 30,000 calls a month, at least 30 percent are from international locations.

The communications system ACE was previously using provided the company with virtually no analytics on the types of calls that were coming in and offered very little insight on the total amount of call traffic that came through after hours. Due to this, there was no data on the potential revenue the company was missing.

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